It all started with a phone call (or, in this case, a text message)”would you want to do Freeze at the Hollywood Bowl?” Cut Chemist and DJ Shadow jumped at the chance to be the first-ever headlining turntablists at the legendary 16,500 capacity venue, the site of infamous concerts by everyone from John Williams to the Beatles to the Doors. In the process of preparing for the June 2007 show, Shadow and Cut recorded their rehearsals, allowing for this latest and As with Freeze and Product Placement, the emphasis is on the Hard Sell is leaps and bounds beyond the expected, on a musical basis, as well as technical. Now utilizing 8 turntables and 2 loop pedals, new possibilities in live mixing are explored, as doo-wop mixes with punk, new wave with grime, and everything in between, all with taste and humor. Several classic hip-hop tracks are even “sampled”(via loop pedal) and reconstructed in real time, from their original elements. Now you can finally hear what all of the buzz has been about. Forget mash-ups, forget computers, and never mind the MP3s…this is real turntablism at its genre-bending, skills-dominated best.

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